Brief: Ora Studio is a contemporary fitness and Pilates studio in California centered around intentional movement, elevated design, and a refined, modern lifestyle. The brand wanted to feel clean, sculptural, and powerful. Balancing softness with structure, and minimalism with warmth. Designed for a style-conscious, wellness-driven audience, the identity should evoke a sense of calm confidence through neutral tones, refined typography, and thoughtful use of space, positioning ORA as a premium, experience-led destination for both physical transformation and aesthetic inspiration.

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Scope: Brand Identity and Strategy, Clothing merchandise design

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Timeline: 3 weeks